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The Business of Olympic Games Sponsorship


Incentives and Rewards

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The Business of Olympic Games Sponsorship

Incentives and Rewards

Συγγραφέας: Καψή Νέλλη
Εκδόσεις: Κέρκυρα - Economia Publishing
Έτος τρέχουσας έκδοσης: 2004
ISBN: 978-960-8386-06-8
Διαθεσιμότητα: Κατόπιν παραγγελίας
Εξώφυλλο: Σκληρό εξώφυλλο
Σχήμα: 28χ23
Σελίδες: 244

[...]This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities - gained and lost - will be placed under the microscope of history. "The business of Olympic Games sponsorship: Incentives and rewards" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]

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